Economics • Fintech • Zimbabwe Download EcoCash and Earn Through Referrals EcoCash currently rewards users for successful referrals. If you're ready to get started, download the app using the link below. Download EcoCash Super App The Economics of Referral Programs in Zimbabwe: How EcoCash Pays Users to Acquire Customers Why companies are increasingly paying customers instead of advertisers, and what EcoCash's latest referral campaign reveals about customer acquisition in the digital economy. Every business faces the same challenge: How do you acquire new customers at a cost that makes financial sense? Traditionally, companies have relied on advertising. Billboards, radio, television, social media campaigns and sponsored content all serve the same purpose: attracting attention and converting that attention into users. But there is another approach that has become increasingly popular in the digital economy. Instead of paying adverti...