Social Media a Necessary Evil in Business Many a time companies think social media is bad for business and that it leaves them exposed to the public. However, things have changed and social media is now a necessary evil especially as we move deeper into th is new information technology era. It is not about having social media accounts and simple posting on a daily basis. The value of social media is not only the popularity your website but how these sites connect your business directly to existing and potential clients . Social media marketing generate s awareness about a company’s product or services . In order for this to happen you need a clear social media strategy that defines the message, distribution , execution and evaluation of any proposed plan . Having a strategy in place make s it easier to select the appropriate platforms to deliver your message. Let’s talk about social media strategy! Social media strategy simple refers to the way in which y